Well, this makes me ill. Johnson and Johnson is changing its logo to a generic sans-serif one like everybody else.
In a release, the company said that the new logo “delivers both a sense of unexpectedness and humanity” with the ampersand demonstrating “a caring, human nature.” Red, however, will remain a key color for the company because it’s a “contemporary color that speaks to the ability to urgently respond to health challenges, evolve with the times and set the pace,” it said.
CNN
No. Just no. Sans-serif never conveys caring. Why not just say “we don’t want to look old fashioned, despite our 120 year-old logo shows that we are tried and true and here for your family to trust”?
kerryfaler.blog 